Everything for babies and kids – all in one place
Nappy changing essentials
Stock up for all those changes with our wide range of nappies, training pants and wipes.
Shop nappies and more
Toiletries and bathing
From gentle bubble baths to fragrance-free lotions, take care of your baby’s delicate skin.
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Weaning and feeding
Playtime Starts Here: Mom, let the fun begin
Tips for better sleep for newborns
Establish a bedtime routine
Create a calming bedtime routine, like a bath, feeding, and gentle rocking, to signal to your baby that it’s time to sleep. Consistency helps set expectations.
Ensure safe sleep
Always place your baby on their back to sleep on a firm mattress, with no pillows or blankets, to reduce the risk of SIDS.
Use sleep aids
Soothing tools like swaddles, rocking chairs, or white noise can help comfort your baby and make it easier for them to fall asleep.
Watch for sleep cues
Look out for signs of tiredness, such as rubbing eyes or fussiness. Putting your baby to bed before they become overtired makes the process smoother.